AUSTIN, Texas--February 24, 2000-- As if anyone needed further proof that women and health care are the hottest match on the Internet these days, OBGYN.net recently reached the 5 million visitor mark. The web site is the largest specialized women's health care web site in the world, diversified by more than 50% of its visitors being women and patients looking for medical information and over 40% being physicians and other medical professionals.
OBGYN.net's interactive forums are among the most popular online, with almost 150,000 entries posted and archived. These organized, searchable posts have been read almost 10 million times. Every month, the web site is recording over 7,000 forum entries which are read more than 350,000 times monthly. Thus, each posted comment or question is read an average of 50 times, confirming the popularity and relevance of the content being addressed. Some of OBGYN.net's most popular forums deal with topics like endometriosis, pregnancy and birth, ultrasound and non-English language resources.
The average time visitors spend on the OBGYN.net web site - known as "stickiness" - is an industry-leading 11.5 minutes. OBGYN.net also welcomes over 12,000 visitors every day, a number that is growing by the week. According to a February 31 Wit Capital report, other popular medical web sites retain visitors for far less time, on average, with many mainstream health care sites holding visitors' attention for less than four minutes per visit. This statistic is unprecedented, considering OBGYN.net provides a free service for anyone concerned with women's health.
OBGYN.net creates original content with the cooperation of staff employees and over 200 medical professionals who contribute on a world-wide basis. Located at www.obgyn.net on the web, OBGYN.net is a physician-reviewed service providing women, physicians and industry professionals a place to publish articles, participate in discussion groups, access information and communicate online. OBGYN.net's web site operates on a global level and offers three main sections, each focusing on different segments of the women's health community: Medical Professionals, the Medical Industry and Women and Patients.